The Golden Circle
Have you ever heard of The Golden Ratio? That beautiful mathematical ratio that provides a formula for proportion and even beauty? Scientist, artists, naturists & musicians have been fascinated by it since the dawn of time.
In his book, Start With Why, Simon Sinek applies the Golden Ratio to human behavior and creates The Golden Circle:
even in areas like Marketing, where so many businesses try to win but come up short.
Apple uses it. Harley-Davidson too. Have you ever flown Southwest Airlines?
Then you have experienced the Golden Circle in action.
“People don’t buy what you do, they buy why you do it.”
At GoBeyond SEO we use the Golden Circle to remind ourselves, everyday…
That so much more can be achieved when we start everything we do by first asking, Why?
Begin with the end in mind and you can achieve great things.
Contact us now and maybe we can start a book-club together…or get you on the path to remarkable marketing results by first asking
Why?
Why?
Because you are remarkable and you deserve to be found. Become a business that is not just searched but sought after.
Be worthy of their time and attention. Be irresistible. Find your best business “self” again and bring it to the forefront!
Your business & the world need you.
How?
You need a way to build your tribe. Audiences and attention are harder to buy these days. You need to earn them!
Getting found is not enough. You must be search-worthy! Being talked about is not enough. You need raving fans!
Having a website is not enough. You need a lead generation and nurturing eco-system that propels your business forward!
What?
When you start with why, the what becomes more clear. Why does your business exist? Why should anyone join your tribe?
The answers to those questions will tell what you should be selling and what you should be doing. We’re pretty sure you already have some pretty awesome products, we can help you align them with your Why and How to make your business remarkable!
But…..
Who can help? We can.
If you’re ready to define your why, go beyond your goals & build your tribe, then we can help.
Not only do we help businesses achieve their goals in record time but we like to have some fun along the way too.
So who are we, you ask?
Brian “The Brain” – The man with the plan. Brian consumes behavioral analytics for breakfast. Able to leap tall PPC budgets in a single bound. The man loves a good strategy, a game plan, a Venn diagram. He sees the internet as the expansive opportunity that it is and he plans to dominate. If you want to catch Brian in his natural habitat, you’ll see him with a black coffee, Black Keys on his iPod and playing with his boys in the front yard.
Billy “The Brawn” – Many a campaign has gained its momentous stride under Billy’s diligent tutelage. Search engines cower before Billy. Competitive keyword? No problem. Billy constructs an army of smaller terms to flank said keyword and BAM! You have your results in record time. When Billy isn’t giving the stink eye to the Search engines, he can be easily found as the only non-hipster in a hipster bar taking in the tunes of a local indy band.
Trish “The Dish” – If you want a straight answer, go to a straight shooter. Trish is the Digital Decoder, acting as language liason interpreting the internet geek speak heard around the office for savvy business owners everywhere. Many a metaphor has been mixed as Trish breaks it down into bite size pieces. She’ll show you how to be the presence online. When she’s not racing all over the Charlotte area, you will find Trish sipping hoity-toity green tea and listening to all kinds of music from Billie Holiday to Florence and the Machine.
The A Team- The founders of GoBeyond know that they could not provide the kind of service they’d need to without the support of their team. We have amassed a team of specialists who, though rarely seen, are stealthy and swift.
PPC, SEO, WEB, SOCIAL…. it all gets done well, by some of the best folks on the internet.
Let’s find out if we can help you too:
FIVE FUN FACTS about the founders of GoBeyond SEO.
1. All were born in NY, but are not necessarily Yankees (Trish is the only one who’d wear pinstripes)
2. All lived in Nevada for several years and are skilled poker players; there is some dispute as to who is best.
3. Billy is the youngest founder and also the tallest.
4. Each of their birthdays fall within a span of 30 days (2/23–3/22)
5. Brian’s first job was a grave digger in a pet semetary, Trish was a poker dealer and Billy baked bagels.
